Thus, it endeavors to help the seniors who face income gap post retirement in making informed choices while spending their money on various purchases. The aim of the startup is to help seniors save money while managing their limited budgets.

Our priority is savings for seniors, and we realized that with age a major chunk of expenses goes in meeting the healthcare needs for seniors. We have tried to bring out all information on best options for health care and overall wellbeing for seniors in UAE. We will continue to add to this information.

The startup through its Digital Application (coming soon) will also offer a platform to the sellers of products and services specific to senior citizens/residents to connect with their customers, thus, bridging the gap between the sellers and their senior buyers. The aim is to make lives of senior citizens/residents and their caregivers easy and convenient by bringing products and services for them on our digital platform and providing them with an opportunity to make budget friendly purchases.

The start-up also looks at advocating with the private sector with regards to providing discounts and privileges to senior citizens/residents. The private sector is well equipped as an important market player to give back to the society it thrives in, therefore continued advocacy with them will be the focus of this initiative.